just bitten kissable balm stains are very long lasting, i put them on at the beginning of the day, and the gloss eventually wears out but the color stays. so it's definitely a pretty decent product. i have been extremely impressed with revlon's items lately, and can't wait to keep trying things out. only if i had a never ending bank account...-sigh-. but i hope you guys get on the balm stain train soon, because i'm obsessed! they're great. toodles!